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New Ad police by Modi Govt. to Oxygen up RSS linked news agency

June 22, 2016 | By

New Delhi: A lesser known news agency linked with Hindutva ideologue group Rashtriya Swayamsewak Sangh (RSS) is expected to get major boost from new advertisement policy of Narendra Modi led NDA government. “Hindusthan Samachar”, a news agency having no correspondent accredited to the Press Information Bureau (PIB) would now rank with the Press Trust of India (PTI) and United News of India (UNI) as regards the ad policy of the central government.

As per new policy newspapers could subscribe “Hindusthan Samachar” to score points to qualify for government ads. Notably, over 8 thousand publications, mostly small and medium, are empanelled with the Directorate of Advertising and Visual publicity to get the government ads. The government had reportedly spend Rs. 400 crores on ads in print media last year.



When Sikh Siyasat News (SSN) visited website of the Hindusthan Samachar news agency, it was discovered that most of the sections of the website had outdated information. Many news sections including English, Telgu, Sindhi, Sanskrit, and Punjabi were outdated with no new updates. Some sections were not updated for more than a year. A member of editorial staff of the Hindusthan Samachar told Sikh Siyasat News (SSN) that “some” sections were not being updated for some time and they were now planning to revive it.

“Hindi and some other sections are being regularly updated”, he added.

According to Hindustan Times (HT): Hindusthan Samachar was started in 1948 as a multilingual agency by senior RSS pracharak Shivram Shankar Apte, who along with Sangh ideologue MS Golwalkar co-founded the Vishva Hindu Parishad (VHP). But the agency ran into trouble with the Indira Gandhi government during Emergency in the 1970s and was eventually shut down in 1986.

“The RSS started working on its revival in 2000 when the Atal Bihari Vajpayee government was in power. With the return of a BJP government, Hindusthan Samachar — with its head office above a temple in New Delhi’s Paharganj — hopes to expand its reach. It will soon shift to a swanky office in Noida”, the HT notes.


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